Design Thinking
Human-centred design applied to business and societal problems that have resisted other methods.
- Short programme
- Studio-based
- On campus
- Certificate
The programme.
This programme develops innovative solutions using human-centred design principles, applied to the business and societal challenges participants bring with them.
It is taught as a studio rather than a lecture series. Participants observe real users, build rough prototypes within hours, and are expected to abandon their first idea.
The method is most useful where the problem is poorly defined, which is precisely where most organisational effort is wasted.
What you study.
3 terms. On campus, intensive.
- Framing the right problem
- Observation and user research
- Synthesis and insight
- Ideation under constraint
- Rapid prototyping
- Testing with real users
- From prototype to pilot
- Embedding design in an organisation
- Studio showcase
Getting in.
- Professional standing in a role with responsibility for products, services or change.
- Participants are asked to bring a live organisational challenge.
- Enrolment is confirmed with our executive education office.
What it costs.
- On applicationConfirmed with our executive education office.
Cohorts scheduled through the year
Where it leads.
- Leading product and service design initiatives
- Running innovation and transformation programmes
- Embedding design practice inside an organisation
Related programmes.
Other routes in the same faculty, or at the same level.
Apply for the Certificate Design Thinking.
One form, saved as you go, and read on a rolling basis.